For Réussir en .fr, a new visual identity was implemented across social media platforms including Instagram, LinkedIn, and YouTube. The project involved adapting and extending this identity to fit various formats, with a particular focus on motion design. From scratch, motion graphics were created for the YouTube series Ambassadeur du .fr, including custom intros and outros that aligned with the new brand direction. Full production and post-production workflows were developed to ensure consistency and impact across all digital content, contributing to a stronger and more coherent presence online.